It is without a shadow of a doubt guest blogging is a time-tested way to generate website traffic and build brand awareness. At the very least, you can be assured the editor will get good quality and relevant content they can share with their readers. Even so, it is important to understand the concerns of many people if guest blogging is still as valuable as it was a while back owing to the ever-changing SEO dynamics. Truth of the matter is guest bloggers are still in high demand today as they were a decade or so ago. What this means is that even if the SEO algorithms change or the penguin updates come with all manner of changes, guest blogging will remain relevant.
And of course, the benefits are well documented, top among them increasing relevant traffic to a website and building great backlinks. As a matter of fact, it is always a win-win situation for both the guest blogger and the publisher. On the flip side of the coin, the benefits of getting published on a reputable website and gaining notoriety is good enough for a writer, especially those trying to gain ground.
To stand out and remain relevant, it is highly recommended that you build a very professional website. At the very least, this site should be well optimized for the search engines and user-friendly enough for your web visitors to navigate through easily. Step two would be to cold pitch for opportunities to guest post in a field relevant to your niche and this you can start by searching on Google. You can make a quick search using such terms as guest post, submit a guest post, guest post guidelines, accepting guest posts, etc. You can also check with social media pages, the likes of Instagram, Twitter, and Facebook and see what your potential targets are talking about. You can always check it out since many industries today make their announcements on their social media handles.
Last but not least, ensure you are prepared enough to contact your targets and be ready with relevant content that will be valuable to them. The fact that dozens of other guest bloggers are looking for such an opportunity means you need to stand out of the crowd and be relevant. Go through the websites of the businesses you are targeting to have a closer feel of what their clients are looking for. After that, you will have the freedom and liberty to post your application letter and have enough content to be a valuable guest blogger.